Some Free Disease Knowledges

a nômade do skype

June 6, 2008 – 3:01 am
Em uma das reuniões via skype que faço (que nunca dão 100% certo - isso ainda é um problema), vi, o site do Skype, a nômade do Skype. É uma ação que eu achei simplesmente fantástica, de uma moça que sai pelo mundo mostrando todas as formas que é possível se conectar com o mundo através do skype. Ok, ok, programas do tipo mochilão é o que mais tem no mundo, porém, nesse caso, temos algumas coisas interessantes (não sei se batidas, mas me chamaram atenção). Ela usa a internet e muitos dos seus recursos (blog, fotos, vídeo, chat, o próprio skype) para mostrar o dia-a-dia de sua viagem. Acontecem reuniões (eu acho) aonde as pessoas podem falar com ela. E principalmente, ela mostra como o Skype a ajuda a se manter em contato com os amigos, familiares, etc. Afinal de contas, o Skype está bancando tudo isso e ...

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Ce l\’ho solo io!

June 6, 2008 – 3:01 am
Ormai tutti i testi di marketing e comunicazione parlano di necessità dell'azienda di rapportarsi alla pari col cliente, di vederlo come un collaboratore e non semplicemente come un acquirente. Un consum-attore che sempre più entra nei processi di creazione del prodotto. Un cliente sempre più esigente, che richiede prodotti personalizzati. Uno dei settori che meglio sta recependo questi segnali del mercato è quello automobilistico. Il prodotto auto sicuramente si adatta bene a questo genere di operazioni di marketing dato il legame affettivo che solitamente unisce l'uomo alla sua macchina. Più è unica, più è solo sua. Ecco alcuni esempi. Volvo crea un sito dedicato alla personalizzazione della Volvo C30. Potrai scegliere tra diversi pattern per la carrozzeria, colori per gli interni e decidere anche la tonalità del tuo pannello di controllo. 13.314 sono le possibili combinazioni che ti permetteranno di ottenere una macchina unica. Per adesso il servizio è disponibile solo in Svezia ma a settembre sarà già accessbile anche in ...

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Brilhante ação de Marketing

June 6, 2008 – 3:01 am
Em plena Avenida Paulista e Luiz Carlos Berrini, centenas de pessoas algemadas a placas, arvores e grades... estranho? Na verdade uma brilhante ação de marketing, feito pela Fox, para divulgar seu novo seriado, 9mm - que estréia no dia 10 de junho de 2008.

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Secrets-book.com

June 6, 2008 – 3:01 am
SECRETS OF LEARNING ONLINE "Start Earning an Income Online If You Have Completely No Idea of How To Start!" Hi, Welcome to Secrets Book: Secrets Of Earning Online. Is This Working For Other People? There are hundreds of people using the Secrets of Earning Online right now to earn full time income from the comfort of their own home on the Internet. You will be given the most advanced tools that are backed with an award winning support staff. We will help you every step of the way. If you were to put this package together on your own you would end up literally spending thousands and thousands of dollars burning hundreds of hours and even then you would not have a package that compares to what you will receive today for only one payment of $49.95. How is This Possible? The Secrets Book system will work for you because it makes uses of the amazing power of the internet. You will ...

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Don\’t forget to sell your services!

June 6, 2008 – 3:00 am
I like using independent retailers both on-line and on the high street, but it's all to easy for customers to overlook them as the major retailers have huge marketing budgets at their disposal to get their messages across. Effectively this can knock the small retailers off the shopping list of potential customers.

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An Answer to HIV/AIDS

June 6, 2008 – 3:00 am
In my spare hours I've started reading "Dangerous Surrender" by Kay Warren. Kay is the wife of the SoCal pastor Rick Warren who wow'd the world with "A Purpose Driven Life" not to say the sales at Costco. The Warren's are experts at packaging issues and providing the doorway to let the ordinary person get involved. It seems that Kay found her purpose. HIV/AIDS is Kay's passion and through her work over that past five years, and this book, she's breaking open an issue, that frankly, many of us have had our eyes closed to for the past 20 years. I have a friend who works for World Vision and recently on a visit to our house they told me about WV's Experience: AIDS project. Through a timed entry event you walk through a tour of how HIV/AIDS affects the lives of people. You do this by choosing a story and ...

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Links patrocinados são o mantra das empresas

June 6, 2008 – 3:00 am
O que empresas automobilísticas, de bebidas e bancos têm em comum? Links patrocinados! Investimentos crescentes em marketing online baseado em links patrocinados unem estas empresas. Na mesa redonda A Experiência das Empresas: A Internet a Serviço das Grandes Marcas, realizada durante o Seminário INFO Marketing de Busca Para Quem Busca Resultados, executivos do Bradesco, Fiat, Ford e Pepsi comentaram a atuação de suas empresas na web. Luca Cavalcanti, diretor de marketing do Bradesco, diz que o banco conta com um orçamento de 15 milhões de reais para a publicidade online. Com 1,4 milhão de visitantes diários em seu site, ele destaca a importância das classes C e D como um público-alvo que deve merecer atenção especial. Gustavo Siemsen, diretor de marketing Pepsi Brasil, destacou a grande disparidade entre o nível de atenção que as mídias online recebem do consumidor e o montante investido pelas empresas para atingir esse consumidor. Sem revelar cifras, Siemsen afirma ...

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On m\’aurait menti?

June 6, 2008 – 3:00 am
Quelqu'un a dit un jour quelque chose du genre "le marketing, c'est l'art de pousser les gens à acheter quelque chose dont ils n'ont pas besoin". Je ne me rappelle plus qui est l'auteur de cette situation, ni si ce sont précisément ces mots qu'il a utilisé (désolé, tout ça manque de sérieux). Quoi qu'il en soit, vous avez compris l'idée. Que l'on soit d'accord ou non avec ce qui précède, le marketing est fondamentalement l'application d'un principe très simple: il y a différents types de consommateurs, et le but du jeu est de s'adresser à chaque type dans le langage qu'il comprendra le mieux. Si vous faites passer le bon message au bon moment et à la bonne personne, votre marketing est efficace. Si le principe est simple, son application l'est beaucoup moins. Si vous relisez la dernière phrase, vous constaterez en effet qu'il y a trois moyens de se ...

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Lightning Strikes 33-year old Athlete

June 6, 2008 – 3:00 am
Former MLB pitcher Gonzalez killed by lightning strike Associated Press CARACAS, Venezuela -- Former major league pitcher Geremi Gonzalez, who won 11 games for the Chicago Cubs in 1997, was killed by a lightning strike in his native Venezuela on Sunday. He was 33. Sad Story: Of course, this 1 fatality caused by a lighting strike is more than: 1. The number of chimpanzees infected with HIV, who have died of AIDS. 2. The number of HIV+ diagnoses that have been validated using a well-defined gold standard. 3. The number of US CASES (let alone fatalities!) from H5N1 ("bird flu"). 4. The number of patients cured by AIDS research. 5. The number of seroconversions observed by Nancy Padian in the longest-running study on HIV sexual transmission.

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The Writing is on the Wall for UNAIDS

June 6, 2008 – 2:59 am
Here's the full BMJ editorial from Roger England calling for shutting down UNAIDS: "The Writing is on the Wall for UNAIDS" Everyone should really take time to read the rapid responses, as well: Rapid responses to England editorial Compare the calm and reasoned tone by England and Mead Over to the hysterical, irrelevant, comical, overtly political and occasionally nonsensical responses posted there.  In particular, note the following posted by England, graphing BOD (burden of disease) against % of funding devoted to AIDS.  All data points above the line represent countries receiving more aid for HIV than justified by their BOD.  (Click for a larger view.) Here are some of our favorite quotes from the "many vested interests and reputations at stake": “The AIDS movement fights inequality, gender and sexual orientation oppression, the economies that structure vulnerability, the corporations that withhold life-saving medicines, the weak health systems that restrict scale-up, and the national and international ...

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